As you may have read, last week Londoners were treated to a different kind of bus advertisement. The British Humanist Association, with the aid of good old Richard Dawkins, launched their atheist bus ad campaign throughout the UK. Unfortunately for Aussies, a similar attempt by the Atheist Foundation of Australia was rejected by the ad agency that takes care of all the outdoor advertising around the country.
Story in SMH here.
BRITISH atheists have been celebrating the appearance of flippant slogans on London buses this week but atheists in Australia have been barred from launching a similar advertising campaign on the nation's public transport systems.
The Atheist Foundation of Australia was knocked back by Australia's biggest outdoor advertising company, APN Outdoor, on its proposal for a nationwide campaign featuring atheist slogans.
The campaign - with slogans such as "Sleep in on Sunday mornings" and "Celebrate reason" - follows successful attempts by the British and American Humanist Associations to raise awareness for atheism in London and Washington.
APN Outdoor cited no reason for rejecting the $16,000 public transport campaign, and declined to comment.
"The intention was to demonstrate to the public that there is an alternative to religion that is rational, reasonable and worthy of thought," said the president of the Atheist Foundation of Australia, David Nicholls.
"It took three weeks for APN Outdoor to come to a decision, after they initially told me there'd be no problem. The final discussion by phone to an executive ended with an abrupt message that they were not going to take our business."
APN Outdoor refused to comment on whether the company's clients include religious organisations, but Mr Nicholls said buses in Adelaide had been adorned with religious messages such as "John 3:16". He also approached bus advertisers in Hobart, with the same result.
"Australia is in desperate need of a human rights and equal opportunities act," Mr Nicholls said. "It's clear that western Europe, the US and Britain have better laws than we do when it comes to … respecting freedom of speech."
Associate Professor Carole Cusack, of the Department of Studies in Religion at the University of Sydney, said most Australians were too apathetic about religion to be affected negatively by the campaign. "If religions can buy advertising space, then why not atheists?"
Friar Peter McGrath, of St Francis of Assisi Catholic parish in Paddington, agreed.
"The [atheists] should have a right to advertise. They should be able to say what they want."
The atheists are taking their case to the Tasmanian Anti-Discrimination Board.
Tuesday, January 13, 2009
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